Episode 34

Bridging POS Software Innovation with VAR Expertise

In the latest episode of the Rising Stars Podcast, host Kate Orara joins Colton Kaltenfeldt, Director of Marketing for POSGuys.com, for an enlightening discussion on the evolving POS landscape. Drawing from his rich experience, Colton underscores the strategic advantage of software developers partnering with value-added resellers (VARs) rather than navigating the market solo.

He elaborates on how VARs, like POSGuys, ensure end-users receive unparalleled support and the proper hardware, alleviating some of the developers' pain points. Additionally, VARs help foster crucial industry connections for software companies and provide them with valuable feedback and advice.

Dive in to understand the pivotal role of VARs in amplifying success for both developers and end customers in the rapidly shifting POS domain.

Click here to connect with Colton Kaltenfeldt on LinkedIn, and stay up-to-date on all things Star by following us on Twitter, LinkedIn, Facebook, Instagram, and YouTube.

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About the Podcast

Show artwork for Rising Stars Podcast
Rising Stars Podcast
Conversations with Retail Technology Leaders